US sales development
You've got a product US buyers want and no one on the ground to sell it. We become your outsourced US sales development team, running your US email and LinkedIn outreach and booking the first meetings.
Worked monthly
200 to 300
US contacts we research and work every month across your US market.
Go-live
Week 5
Your outreach goes live, right after the 4-week setup sprint.
Channels
2 channels
Email and LinkedIn only, never a cold call.
You built a product that sells in Europe. You've seen the US interest, maybe at a show, maybe an inbound email or two. So you try to work it yourself, in the margins of a full day, from six time zones away.
By the time a US prospect opens your email at 9 am their time, it's late afternoon in Stuttgart and you're closing your laptop. Their reply lands while you sleep. You answer 18 hours later. Do that three times and the thread is dead. The prospect was interested. Your follow-up was always a day behind.
You have no US team and no US brand anyone recognizes. Hiring a rep is a $120,000 bet you can't place until the pipeline exists, and that pipeline won't build itself. That's the trap.
We've run this exact motion for European industrial companies entering the US.
Market research, US positioning, and direct outreach by email and LinkedIn, all under the client's brand, feeding meetings the client and Inmotion held together. It's the same machine we point at our own US pipeline.
See our success stories arrow_forwardYour outsourced US sales development team, booking first meetings on retainer.
An SDR, a sales development rep, is the person who finds the right accounts, starts the conversations, and books the meetings so the closer can close. Most US companies run whole teams of them. You have you.
We become that team for you, running on an engine tuned to your product, your voice, and your ideal customer, so the output reads like it came from inside your company. As far as the prospect can tell, it did.
We cover your full US market, researching and scoring the people inside every account worth pursuing, 200 to 300 a month.
Email and LinkedIn sequences go out under your brand, and you approve every list and message before it sends.
Interested replies book straight into your calendar, and we host the first ones with you, so you're never on a US call alone.
Everything that turns cold US accounts into booked meetings, run for you every week.
We research and enrich 200 to 300 contacts a month across your full US market, scored against your ideal customer, and re-touch accounts on new triggers as the named list matures.
Multi-step email sequences written in your voice and sent from a dedicated domain we register and warm for you, so your main company domain stays clean.
Connection notes and messages drafted for you and sent from your team's own LinkedIn profiles, with the founder as the default sender. Real people, no automation bots.
One-pagers, proof points, and case snippets built around your product and dropped into the sequences, so every touch says something concrete.
We book interested prospects straight into your calendar, then host the first 1:1 meetings together with you, so you learn the US buyer while we carry the intro.
A US-specific landing page built for your product and your American buyer, the hub your sequences, content, and booking link all point to.
A weekly pipeline dashboard showing contacts reached, replies, and meetings booked, plus a monthly review call to read the numbers and adjust.
Everything in Outbound Core, plus a demand engine for the “interested, not now” pool that Core builds. Most clients add this around month 3, once there's a pool worth working.
A live webinar every 6 to 8 weeks where you present and we handle the topic, invitations, registration page, tech, moderation, and follow-up. Your expertise, our production.
Email nurture sequences and LinkedIn content built around your product that keep not-ready leads warm until their timing changes, so the pipeline you paid to build doesn't leak.
Guides, checklists, and gated assets that pull new US prospects into the top of the funnel and give your sequences a reason to reach out.
We run the ICP workshop, size your US market, write your positioning, build the landing page, warm your sending domain, and draft the target list and sequences for your approval.
Sequences start, first conversations come in, and meetings begin to trickle as the domain and lists mature.
The first jointly-held 1:1s happen while the weekly dashboard shows pipeline building contact by contact.
We read the numbers together at the monthly review and decide whether to add Demand & Nurture for the interested-but-not-yet pool that Core has built.
No cold calls. The first time anyone at Inmotion speaks to your prospect out loud is the 1:1 meeting, and you're on it too.
Email #1, a short relevant opener tied to their account, from your warmed domain.
A connection request from your team's profile, usually the founder.
Email #2, a product-specific proof point for their use case.
A short message once the connection is accepted.
Email #3, a case snippet plus a booking link.
A light touch on their recent activity, no pitch.
Email #4, a different angle on the value.
Email #5, a clear breakup that often gets the reply.
When a prospect says yes, they book straight into your calendar and we host the 1:1 with you. When they're interested but not ready, they move into the nurture pool, the pipeline that Demand & Nurture is built to work.
STOBA, a special-machinery producer in Memmingen, made parts the US automotive industry needed. But it had no US presence, no US customers, and no way to reach thousands of buyers across an ocean from a factory in southern Germany. Exhibiting at IMTS Chicago put the product in front of a crowd, and then the crowd went home.
Inmotion ran the full motion. Market research and a go-to-market strategy for the US automotive sector, then direct lead generation through LinkedIn campaigns, email, and telesales, all pointed at the accounts that mattered. We identified around 3,000 potential US automotive customers and worked them down to a qualified few, all under STOBA's brand.
“The Inmotion team led by Robert Lang managed marketing and new customer acquisition, and we were very satisfied with the results!”
Hans Konietzni, Sales Director (retired)
What the program returned
~3,000
Potential US automotive customers identified
~80
Highly qualified leads generated
Biggest
Single order in company history, about a year after the show
Pick the tier that matches where your pipeline is.
EUR 4,500
Setup Sprint · one-time
Weeks 1 to 4. ICP workshop that sizes your US market, US positioning, landing page, sending domain registered and warmed, target list and sequences built and approved. Your outreach is launch-ready by week 5.
EUR 5,000/mo
Outbound Core · 3-month minimum
Full-market research and re-touch, email and LinkedIn outreach, product content, meeting setting with joint first meetings, landing page upkeep, weekly dashboard, and a monthly review call.
EUR 7,500/mo
Demand & Nurture
Everything in Core, plus the webinar program, nurture engine, and lead magnets that work your not-ready pool.
You approve everything before it goes out. You see the full pipeline every week, not a report at the end of the quarter. The 3-month minimum on Core is there because cold outreach needs a warmed domain and a few sequence cycles to show what it's worth, and one month can't do that. We don't dress this up with a money-back promise. The commitment is your sign-off on every send, plus a live dashboard you can read any day of the week.
Yours. Emails come from a dedicated sending domain on your brand, and LinkedIn messages go from your team's own profiles, with the founder as the default sender. Inmotion becomes visible at the first meeting, not before. To the prospect it's your company reaching out, because it is.
No. We run email and LinkedIn only. The first time a prospect hears a voice is the 1:1 online meeting, which you and Inmotion host together. Nobody dials your brand into the ground.
Outreach goes live in week 5, once the 4-week setup sprint has warmed your domain and built your lists. First replies and conversations come in during month 1, and meetings start flowing through month 2 as the sequences mature.
Outbound Core books meetings from cold outreach. Demand & Nurture adds webinars, nurture sequences, and lead magnets to work the “interested, not now” pool that Core builds. Most clients start on Core and add Demand & Nurture around month 3, once there's a pool worth nurturing.
Then we point the same machine at partners. Some clients prove US demand with direct sales, then graduate to our Channel Partner Search to build a distributor network. Others sell direct for the long haul. You pick the route, and you can switch.
Most niche US markets are finite, a few hundred to a couple thousand real buyers, and we size yours in the sprint so we both know the ceiling going in. We work the named accounts, then keep producing four ways. We nurture the “interested, not now” majority until their timing turns. We re-touch accounts on new triggers, a fresh case study, a new product, a change on their side. We widen the ICP into adjacent segments, regions, and buyer roles. And once direct demand is proven, US channel partners can extend your reach into the long tail. Direct outreach is front-loaded by design, and the retainer's long-term value is the cultivation that keeps a finite market producing.
No. You can run direct US outreach and book meetings without a US company. Plenty of clients start selling into the US long before they set one up. When you do need an entity, that's a conversation for your accountant, and it's never a blocker for building pipeline.
About 3 to 4 hours. You approve the reply drafts we send you, batch-send the queued LinkedIn messages from your profile (roughly 15 minutes a day), and, on Demand & Nurture, present the webinar. We do the research, the writing, and the scheduling.
A US rep runs roughly $120,000 a year once you add loaded cost, plus months of hiring and ramp before you know the market is worth it. We give you that same function (research, outreach, booked meetings) on a monthly retainer, live in weeks, at a fraction of the cost. If it isn't working you stop at the 3-month mark instead of managing someone out, and many clients run us first, then hand the warm machine to the rep they eventually hire.
It's yours. The domain, the lists, the sequences, the landing page, and every contact and conversation live in your systems. Stop the retainer and you keep the machine. Hand it to your first US hire and they inherit a warm pipeline instead of a blank CRM.
A specialist maps your US outreach plan on a short call, and brings 10 researched US target accounts plus a sample outreach email written for your product. You see the machine before you buy it.
First meetings in weeks. Outreach is live by week 5, and meetings flow through month 2.
We run it, you approve it. Every list and every sequence gets your sign-off before a single message sends.
Email and LinkedIn only. No cold-calling. The first voice your prospect hears is the meeting itself.
One machine, your brand. The outreach comes from your domain and your team's profiles, so prospects meet your company, not an agency.
Graduate when you're ready. Prove US demand direct, then move to channel partners, or keep selling direct. You pick the route.
No pitch-deck marathon. A working session on your US market, your ideal customer, and whether this is the right route for you.
Thanks, we'll be in touch within one business day.
We'll confirm a time for your US strategy call and come prepared with a few researched US accounts for your product. Talk soon.
Prefer to talk now? → +43 664 2600 910 · office@inmotion.global