US trade show support
You know the US market is worth the trip. You also know a US show plays by different rules than a German one. We get the right people to your booth and turn every booth conversation into follow-up that actually happens.
Inmotion in market
Since 2015
Running US market outreach for European industrial companies
Lead time
4 weeks
Before show day to warm your domain and load the list
Follow-up speed
Hours, not weeks
How fast your post-show follow-up goes out
In Germany, a visitor walks up to your booth with a problem and asks for a solution. In the US, that almost never happens.
This catches first-time and returning exhibitors alike. US visitors browse. They chat, they take a card, they seem interested, and then they go quiet the moment the show ends. The gap widens with every day your follow-up is late, and most teams get home, dig out of their inbox, and send the first follow-up email two weeks later. By then the lead is cold.
You paid for the booth, the build, the flights, and the staff. The conversations happened. The silence afterward is what costs you the pipeline.
We run US-market outreach for European industrial companies.
We've built and run pre-show and follow-up campaigns for DACH manufacturers exhibiting in the US. Same playbook we use for our own US lines.
See our success stories arrow_forwardA researched target list of your dormant US leads and net-new buyers in your category, plus an invitation campaign that gets them to your booth.
Your booth team works the floor with a US sell-sheet and a cheat-sheet, while every conversation is captured through your landing-page QR and lead-log, so nothing walks off in a bag.
A sequenced email and phone follow-up that starts within hours. We call your warm leads and book them into online meetings with your team.
Your dormant US leads and the net-new buyers we research in your category, all enriched with email and LinkedIn.
Email sent from a dedicated domain we register and warm for you. Your main company domain stays clean.
A “meet us at [show]” page with your logo, booth number, and dates. The booking page and lead form are built in, and your QR code, emails, and posts all point to it. Built from a template, so it’s fast.
Ready-made LinkedIn and email graphics with your logo, a product shot, and your booth details. Your team uses them as-is and builds on them.
How to position your product to US buyers versus the German pitch. Built on your product and category, not a generic template.
A designed US sell-sheet built from your pitch angle, ready for booth staff to hand out and your follow-up to attach. Print-ready PDF plus a digital version.
A one-page brief your booth team uses all day: qualifying questions, common objections, and how US buyers expect to be sold to versus back home. Built from your US pitch angle.
Sequenced email and live phone follow-up that starts within hours of the show. We work every booth lead and book the warm ones into online meetings with your team. US visitors rarely commit to a slot on the floor, but they'll take a call afterward, and that's where the deals close.
A clear end-of-campaign report: contacts reached, replies, meetings booked, and what to do next. The number that shows what the show actually returned.
Social listening to find the people publicly posting that they're attending, a personal-profile post calendar for your team (pre-show, daily booth posts, recap), and timed connection and message sequences. Your reps run it from their own profiles, so everything comes from real people at your company, which beats a sponsored ad for this audience every time.
We build your enriched target list, warm your sending domain, and produce your show kit: landing page, booth one-pager, staff cheat-sheet, promo templates, and US pitch angle.
Your email campaign goes out from the warmed domain and your promo posts go live. LinkedIn sequences start if you've added them.
Your team works the floor with the sell-sheet and cheat-sheet, and every conversation is captured through your QR page and lead-log.
Booth leads enter a fast email and phone sequence. We book the warm ones into online meetings, then report what the show actually returned.
This is the part that gets skipped when your team is buried after a show. We run it for you, on schedule, from the day the doors close.
First email, references your actual booth conversation, sent from your warmed domain.
Our SDR calls to book the online meeting. Voicemail and a logged note if there's no pickup.
A specific asset (your booth one-pager or a case study) plus a scheduling link.
Second SDR call. Most meetings get booked here, once the lead has seen two touches.
Connection note from your rep, with the LinkedIn add-on. Otherwise a third email.
Last value email, a different angle for the leads who've gone dark.
The breakup call. Clear yes or no, so your pipeline isn't full of maybes.
When a lead says yes, we book the online meeting straight into your team's calendar and hand it over with the booth notes and call notes attached, so your rep walks in warm. You get a per-lead status tracker and a meetings-booked count at the end.
Cold email from your main company domain burns your reputation, so we never use it. We register a separate sending domain for your show and warm it for 2 to 3 weeks before the first send. That warmup is the floor on how early we have to start. Book late and deliverability suffers, so the calendar is real.
Gefertec, a Berlin additive-manufacturing company, had spent EUR 60,000 exhibiting at FABTECH in Chicago. The booth drew a crowd, but with no targeting before the show and no system to work the leads after it, almost none of that traffic turned into customers. Their aerospace and defense buyers were hard to reach on a packed floor, and the cards they collected went cold.
We ran a 3-month program ahead of their next US event. We researched and approached qualified buyers in aerospace and defense, set the CEO up to reach them as a real person, and booked meetings into the calendar before the doors opened. Every contact got worked, so nothing went cold this time.
“Inmotion has identified several hundred exciting prospects for us and positioned Gefertec as an expert in generative manufacturing in a very short time.”
Gefertec, CEO
What the program returned
1,200
Aerospace and defense connections built
350
Qualified prospects approached
20
Meetings booked at the event
4
Live projects, with Boeing, LAI, and SSL
Gefertec is one of several European manufacturers we've moved into the US market. TELE Haase reached 5x ROI in its first month. Aquamot now sells through a US rep agency covering 18 states.
Read the success stories arrow_forwardFor a European company shipping machinery to a Chicago show like IMTS, the all-in runs EUR 65,000 to 120,000. A realistic middle is around EUR 80,000, spent before a single lead gets followed up.
Skip it and the booth, the flights, and the freight still happen. The follow-up that turns booth chats into signed meetings doesn't. For roughly an eighth on top, someone makes sure the other seven-eighths pays off.
EUR 9,900
Core package / show
~1,000
contacts · email outreach
100
booth leads · phone follow-up
Target list, invitation campaign, show landing page, promo templates, US pitch angle, booth one-pager, booth-staff cheat-sheet, post-show follow-up engine (email + phone to booked online meetings), and a results report. Higher phone follow-up volume priced separately.
+EUR 1,500
LinkedIn show presence
Social listening, personal-profile post calendar, and timed connection sequences. Add-on only.
The fee is the small number on this page. The booth, the build, and the flights are the big one, and they only pay off if the conversations turn into meetings. Your follow-up starts within 48 hours of the show, while every conversation is still warm. The list is built, the domain is warmed, and our SDRs are dialing before your competitors have unpacked their booth.
No. Trade show support is a standalone service.
At least 4 weeks before the show, so we can warm your sending domain and build the list.
Any major US industrial or trade show, including IMTS, PACK EXPO, FABTECH, and MD&M.
Yes, after the show. We don't promise fixed slots on the floor, because few US visitors commit to them. Instead we call your warm booth leads in the days after the show and book them into online meetings with your team, while the conversation is still fresh.
We do, from a dedicated domain we register and warm for your show, so your main company domain stays clean.
A specialist will map your pre-show and follow-up plan on a short call.
Pre-show invites from a warmed domain. We register and warm a dedicated sending domain for your show so your main domain stays clean.
Follow-up starts within 48 hours. While your competitors are still unpacking, our SDRs are calling your warm leads.
We make the calls. US-based SDRs call your booth leads and book online meetings with your team. No call center for you to hire.
EUR 9,900 per show. Email outreach to up to 1,000 contacts, phone follow-up for up to 100 booth leads. Everything included: list, domain, invites, and the follow-up engine.
Shows: IMTS, PACK EXPO, FABTECH, MD&M. Any major US industrial show. We've been running US outreach for DACH exhibitors since 2015.
No obligation. Straight answer either way.
Thanks, we've got it.
A specialist will be in touch within 1 business day.
Prefer to talk now? → +43 664 2600 910 · office@inmotion.global